The $10 trillion prize : captivating the newly affluent in China and India / Michael Silverstein ... [et al.].
Material type:
TextPublication details: Boston : Harvard Business Review Press, 2012Description: xix, 314 pISBN: 9781422187050 (alk. paper)Other title: Ten trillion dollar prizeSubject(s): Consumers - China | Consumers - India | Affluent consumers - China | Affluent consumers - India | Consumers - China - Attitudes | Consumers - India - AttitudesDDC classification: 658.840951
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SOBD Library Gifted Books | 658.840951 SIL-T1 (Browse shelf(Opens below)) | 1 | Available | SD0951 |
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| 658.84 STE-M1 Marketing channels | 658.84 TUR-E1 Electronic commerce: a managerial perspective | 658.84091724 MAH-P1 The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years / | 658.840951 SIL-T1 The $10 trillion prize : captivating the newly affluent in China and India / | 658.848 ALB-I1 International marketing and export management | 658.848 KEG-G1 Global marketing management | 658.848 KEG-G1 Global marketing management |
Includes bibliographical references (p. 293) and index.
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