Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta and Stanley Slater.
Material type:
TextPublication details: Delhi : Pearson Education , 2005Edition: 2ndDescription: 470 pISBN: 9788131700556Subject(s): High technology industries - MarketingDDC classification: 620.00688
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SOBD Library Gifted Books | 620.00688 MOH-M1 (Browse shelf(Opens below)) | 1 | Available | SD1117 |
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