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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin LaneMaterial type: Text

TextPublication details: Delhi : Pearson Education , 2008Edition: 3rdDescription: 714 pISBN: 9788131719770Subject(s): Brand name products - Management | Strategic - Brand management | Marketing | Product managementDDC classification: 658.827

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	SOBD Library Gifted Books	658.827 KEL-S1 (Browse shelf(Opens below))	1	Available		SD1118

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Previous	658.812 WHI-C1 Customer centered growth : five proven strategies for building competitive advantage /	658.827 ANH-B1 Brand America : the mother of all brands /	658.827 KEL-S1 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S1 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S2 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S3 Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL-S4 Strategic brand management : building, measuring, and managing brand equity /	Next

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