The Design of business : why design thinking is the next competitive advantage / Roger L. Martin
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TextPublication details: Boston, Massachusetts : Harvard Business Press, 2009Description: xiii, 190 pISBN: 9781422177808Subject(s): Creative ability in business | Creative thinking | Lateral thinking | Management | Knowledge managementDDC classification: 658.4063
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| 658.4063 MAR-D6 The Design of business : why design thinking is the next competitive advantage / | 658.4063 MAR-D7 The Design of business : why design thinking is the next competitive advantage / | 658.4063 MAR-D8 The Design of business : why design thinking is the next competitive advantage / | 658.4063 MAR-D9 The Design of business : why design thinking is the next competitive advantage / | 658.4063 MUL-D1 Design Thinking for Dummies / | 658.4063 MUL-D2 Design Thinking for Dummies / | 658.4063 MUL-D3 Design Thinking for Dummies / |
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