Services marketing : people technology strategy / Jochen Wirtz and Christopher Lovelock
Material type:
TextPublication details: New Jersey : World Scientific Publishing, 2022Edition: 9th edDescription: xvii, 665 pISBN: 9781944659820Subject(s): Marketing | Marketing - ServiceDDC classification: 658.8
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| 658.8 WIR-S12 Services marketing : people technology strategy / | 658.8 WIR-S13 Services marketing : people technology strategy / | 658.8 WIR-S14 Services marketing : people technology strategy / | 658.8 WIR-S15 Services marketing : people technology strategy / | 658.8 WIR-S2 Services marketing : people technology strategy | 658.8 WIR-S2 Services marketing : people technology strategy / | 658.8 WIR-S3 Services marketing : people technology strategy |
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