Marketing myopia / Theodore Levitt.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, 2008Description: v, 90 pISBN: 9781422126011Subject(s): Marketing | Customer relationsDDC classification: 658.8
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SOBD Library Gifted Books | 658.8 LEV-M1 (Browse shelf(Opens below)) | 1 | Available | SD1436 |
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| 658.8 KOT-M48 Marketing management / | 658.8 KOT-M49 Marketing management / | 658.8 KOT-P1 Principles of marketing | 658.8 LEV-M1 Marketing myopia / | 658.8 SAX-M1 Marketing management | 658.8 SIL-W1 What is marketing ? / | 658.8 SIL-W10 What is marketing ? / |
Originally published in Harvard Business Review, 2004.
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