Managing innovation : integrating technological. market and organizational change / Joe Tidd, John Bessant and Safal Batra

By: Tidd, JoeContributor(s): Bessant, John | Batra, SafalMaterial type: TextTextPublication details: New Delhi : Wiley, 2025Edition: 8thDescription: xxiv, 637 pISBN: 9789370601772Subject(s): Technological innovations | Technological innovations - Management | Marketing | Industrial management | Organizational ChangeDDC classification: 658.514
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