Consumer behavior [Text] Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar
Material type:
TextPublication details: Delhi Pearson 2010Edition: 10edDescription: xix, 486pISBN: 9788131731567Subject(s): Consumers | Motivation reseach (Marketing) | Consumer behavior | MarketingDDC classification: 658.8342
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SOIL Library | 658.8342 SCH-C (Browse shelf(Opens below)) | 1 | Not for loan | S002877 | |
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SOIL Library | 658.8342 SCH-C (Browse shelf(Opens below)) | 2 | Available | S002878 |
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| 658.8342 HOY-C CONSUMER BEHAVIOUR: A MARKETER'S TOOL | 658.8342 POO-R Retail strategies: understanding why we shop | 658.8342 SCH-C Consumer behavior | 658.8342 SCH-C Consumer behavior | 658.8342 SCH-C Cousumer behavior | 658.8342 SCH-C Consumer behavour | 658.8343 KAP-N New strategic brand management: advanced insights and strategic thinking |
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