COPRPORATE REPUTATIONS, BRANDING AND PEOPLE MANAGEMENT [Text]

By: MARTIN, GRAEMEMaterial type: TextTextSeries: Advanced HR practitioner seriesPublication details: ELSEVIER 2006Description: 377ISBN: 9780750669504Subject(s): Brand name products - Management | Branding (Marketing) | Corporate image - Strategic planning | Human resource management | Personnel managementDDC classification: 658.3
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