Customer in the boardroom ? : crafting customer-based business strategy [Text] Rama Bijapurkar
Material type:
TextPublication details: New Delhi SAGE 2012Description: xxii, 232 pISBN: 9788132106357Subject(s): Customer relations - Management | Strategic planningDDC classification: 658.4012
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SOIL Library | 658.4012 BIJ-C (Browse shelf(Opens below)) | Available | S003133 |
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| 658.401 KAZ-S Stategic management and business policy | 658.4012 AND-D Discount Business Strategy | 658.4012 ASI-L Learning organization | 658.4012 BIJ-C Customer in the boardroom ? : crafting customer-based business strategy | 658.4012 CHA-S Strategic management | 658.4012 DAY-W Wharton on dynamic competitive strategy | 658.4012 DHI-C Cases in strategic management: creativity and innovation perspective |
Includes bibliographical references and index

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