Customer in the boardroom ? : crafting customer-based business strategy [Text] Rama Bijapurkar

By: Bijapurkar, RamaMaterial type: TextTextPublication details: New Delhi SAGE 2012Description: xxii, 232 pISBN: 9788132106357Subject(s): Customer relations - Management | Strategic planningDDC classification: 658.4012
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Includes bibliographical references and index

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