Integrated advertising promotion and marketing communication [Text] Kenneth E. Clow and Donald Baack

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextPublication details: Noida Pearson 2012Edition: 4thDescription: 478ISBN: 9788131763292Subject(s): Advertising | Communication in marketing | MarketingDDC classification: 659.1
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