Integrated advertising, promotion and marketing communication [Text] Kenneth E. Clow and Donald E. Baack

By: Clow, Kenneth EContributor(s): Baack, Donald EMaterial type: TextTextPublication details: Delhi Pearson 2014Edition: 6thDescription: 455ISBN: 9789332518377Subject(s): Advertising | Communication in marketing | MarketingDDC classification: 659.1
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