International marketing [Text] Philip R Cateora, Mary C. Gilly and John L. Graham
Material type:
TextPublication details: New Delhi McGraw Hill 2014Edition: 15thDescription: xxxiii, 622ISBN: 9789339204464Subject(s): Marketing | International business enterprises | Export marketingDDC classification: 658.84
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SOIL Library | 658.84 CAT-I (Browse shelf(Opens below)) | Available | S003207 |
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| 658.84 BHA-E Electronic commerce: framework, technologies and applications | 658.84 BHA-E Electronic commerce: framework, technologies and applications | 658.84 CAT-I International marketing | 658.84 CAT-I International marketing | 658.84 CHA-E E-business and e-commerce management: strategy, implementation and practice | 658.84 CHA-E E-commerce: fundamentals and applications | 658.84 CHE-S Strategic management of e-business |
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