Introduction to e-commerce [Text] Jeffrey F. Rayport and Bernard J. Jaworski
Material type:
TextPublication details: New Delhi TMH 2004Description: xxvii, 516pISBN: 9780070582279Subject(s): Electronic Commerce | Internet marketing | MarketingDDC classification: 658.84
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SOIL Library Complimentary Doc | 658.84 RAY-I (Browse shelf(Opens below)) | Available | S002837 |
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| 658.84 LEE-G Global marketing management | 658.84 NAP-C Creating a winning E-business | 658.84 PAU-E Export import management | 658.84 RAY-I Introduction to e-commerce | 658.84 SCH-E Electronic commerce | 658.84 TUR-E Electronic commerce: a managerial perspective | 658.84 WHI-E E-commerce : strategy, technologies and applications |
Includes index

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