Marketing of services: text and cases [Text] Prof. (Dr.) S. L. Gupta
Material type:
TextPublication details: New Delhi IBH 2011Description: xxiv, 398pISBN: 9788191064292Subject(s): Customer services | Marketing | Service industries - MarketingDDC classification: 658.8
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SOIL Library Complimentary Doc | 658.8 GUP-M (Browse shelf(Opens below)) | Disposed Not For Loan | IBH | GC0018 |
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| 658.8 AND-B Business market management (B2B): understanding, creating and delivering value | 658.8 BAI-M Marketing | 658.8 BAI-M Marketing | 658.8 GUP-M Marketing of services: text and cases | 658.8 KOT-P Principles of marketing | 658.8 LAM-M MKTG: a South- Asian perspective | 658.81 ICF-S Sales and distribution management |
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