New strategic brand management: advanced insights and strategic thinking [Text] Jean-Noel Kapferer
Material type:
TextPublication details: Kogan page 2012Edition: 5thDescription: xviii, 492pISBN: 9780749465155Subject(s): Brand name products - Management | Brand - Management | Marketing | Strategic - Brand managementDDC classification: 658.8343
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SOIL Library | 658.8343 KAP-N (Browse shelf(Opens below)) | 1 | Not for loan | S003009 | |
Books
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SOIL Library | 658.8343 KAP-N (Browse shelf(Opens below)) | 2 | Available | S003010 |
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| 658.8342 SCH-C Cousumer behavior | 658.8342 SCH-C Consumer behavour | 658.8343 KAP-N New strategic brand management: advanced insights and strategic thinking | 658.8343 KAP-N New strategic brand management: advanced insights and strategic thinking | 658.84 ALB-I International marketing and export management | 658.84 BAJ-E E-commerce: the cutting edge of business | 658.84 BHA-E Electronic commerce: framework, technologies and applications |
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