STRATEGIC BRAND MANAGEMENT [Text]
Material type:
TextPublication details: Prentice Hall 2003Description: 788Subject(s): Brand name products - Management | Brand equity - Management | Management - strategic | MarketingDDC classification: 658.827
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SOIL Library Gifted Books | 658.827 KEL-S (Browse shelf(Opens below)) | Available | Donated | S001886 |
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| 658.812 RAM-D design and management of service process | 658.812 WHI-C Customer centered growth: five proven strategies for building competitive advantage | 658.82 KAP-S Strategic brand management | 658.827 KEL-S STRATEGIC BRAND MANAGEMENT | 658.83 BOY-M marketing research | 658.83 MAL-M Marketing research | 658.83 MAL-M Marketing research |

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