Strategic brand management [Text] Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob
Material type:
TextPublication details: Delhi Pearson 2011Edition: 3rdDescription: xxiii, 695 pISBN: 9788131756898Subject(s): Brand name products - Management | Strategic - Brand management | Marketing | Product managementDDC classification: 658.827
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SOIL Library | 658.827 KEL-S (Browse shelf(Opens below)) | 1 | Not for loan | S002824 | |
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SOIL Library | 658.827 KEL-S (Browse shelf(Opens below)) | 2 | Available | S002825 |
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| 658.827 IND-L LIVING THE BRAND | 658.827 KEL-S STRATEGIC BRAND MANAGEMENT | 658.827 KEL-S Strategic brand management | 658.827 KEL-S Strategic brand management | 658.827 KEL-S Strategic brand management: building, measuring and managing brand equity | 658.827 KEL-S Strategic brand management: building, measuring and managing brand equity | 658.827 MOO-B Brand management |
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