Strategic brand management: building, measuring and managing brand equity [Text] Kevin Lane Keller, Ambi M.G. Parameswaran and Isaac Jacob
Material type:
TextPublication details: Noida Pearson 2015Edition: 4thDescription: 586ISBN: 9789332542204Subject(s): Brand - ManagementDDC classification: 658.827
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SOIL Library | 658.827 KEL-S (Browse shelf(Opens below)) | Available | From Course Pack | GC0279 | ||
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SOIL Library | 658.827 KEL-S (Browse shelf(Opens below)) | 2 | Available | GD0443 |
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| 658.827 KEL-S STRATEGIC BRAND MANAGEMENT | 658.827 KEL-S Strategic brand management | 658.827 KEL-S Strategic brand management | 658.827 KEL-S Strategic brand management: building, measuring and managing brand equity | 658.827 KEL-S Strategic brand management: building, measuring and managing brand equity | 658.827 MOO-B Brand management | 658.83 AAK Marketing research |
Includes index
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