Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml
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TextPublication details: Chennai : McGraw Hill, 2018Edition: 7th edDescription: xxxvi, 582 pISBN: 9789353160777Subject(s): Customer services | Marketing | Service industries - MarketingDDC classification: 658.8 ZEI-S
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| 658.8 ZEI-S6 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S7 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S8 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S9 Services marketing : integrating customer focus across the firm / | 658.802 CAP-M1 Managing marketing : an applied approach | 658.802 CAP-M10 Managing marketing : an applied approach | 658.802 CAP-M11 Managing marketing : an applied approach |
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