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Advertising and promotion : an integrated marketing communications perspective George E. Belch, Michael A. Belch and Keyoor Purani

TextPublication details: Channai 2018Edition: 9th edDescription: xL, 1016pISBN: 9781259026850Subject(s): Advertising | Communication in marketing | Marketing | Sales promotionDDC classification: 659.1 BEL-A

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Reference Books	SOBD Library	659.1 BEL-A1 (Browse shelf(Opens below))	1	Not for loan		000541
Books	SOBD Library	659.1 BEL-A2 (Browse shelf(Opens below))	2	Available		000542

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