Business market management (B2B): understanding, creating and delivering value [Text] James C. Anderson ... [et al.]
Material type:
TextPublication details: Delhi Pearson 2013Edition: 3Description: xxii, 470ISBN: 9788131731635Subject(s): Marketing | Industrial marketingDDC classification: 658.8
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SOIL Library Complimentary Doc | 658.8 AND-B (Browse shelf(Opens below)) | Available | Complimentary by Pearson | GC0120 |
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| 658.562 BHO-U Ultimate six sigma: beyond quality excellence to total business excellence | 658.562 GOP-S Simplified six sigma: methodollogy, tools and implementation | 658.7 CHO-S Supply chain managemnet: strategy, planning and operation | 658.8 AND-B Business market management (B2B): understanding, creating and delivering value | 658.8 BAI-M Marketing | 658.8 BAI-M Marketing | 658.8 GUP-M Marketing of services: text and cases |
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