Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch and Keyoor Purani
Material type:
TextPublication details: New Delhi TMH 2007Edition: 7thDescription: xxxiii, 1075pISBN: 9780070144965Subject(s): Advertising | Communication - marketing | Sales promotionDDC classification: 659.1
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SOBD Library Gifted Books | 659.1 BEL-A1 (Browse shelf(Opens below)) | 1 | Available | SD0335 |
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| 659.1 BAT-A3 Advertising management / | 659.1 BAT-A4 Advertising management / | 659.1 BAT-A5 Advertising management / | 659.1 BEL-A1 Advertising and promotion : an integrated marketing communications perspective | 659.1 CLO-I1 INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION | 659.1 CLO-I2 INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION | 659.1 VIT-S1 Seven lost secrets of success |
Includes index
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