Services marketing : people technology strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
Material type:
TextPublication details: Noida Pearson 2011Edition: 7thDescription: xxi, 683pISBN: 9788131759394Subject(s): Marketing | Marketing - ServiceDDC classification: 658.8 LOV-S
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SOBD Library Gifted Books | 658.8 WIR-S1 (Browse shelf(Opens below)) | 1 | Available | SD0802 |
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| 658.8 SIL-W7 What is marketing ? / | 658.8 SIL-W8 What is marketing ? / | 658.8 SIL-W9 What is marketing ? / | 658.8 WIR-S1 Services marketing : people technology strategy / | 658.8 ZEI-S1 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S1 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S1 Services marketing: integrating customer focus across the firm / |
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