Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
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TextPublisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Description: xvi, 256 pISBN: 9781137276612Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) -- Developing countries | Brand name products -- Developing countriesDDC classification: 658.8/27
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SOBD Library Gifted Books | 658.8/27 KUM-B1 (Browse shelf(Opens below)) | 1 | Available | SD0917 |
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| 658.7 CHO-S8 Supply chain management: strategy, planning and operation | 658.7 CHO-S9 Supply chain management: strategy, planning and operation | 658.7 LEE-P1 Purchasing & materials management: text & cases | 658.8/27 KUM-B1 Brand breakout : how emerging market brands will go global / | 658.8 BAI-M1 Marketing / | 658.8 BAI-M2 Marketing / | 658.8 BAI-M3 Marketing / |
Includes bibliographical references and index.
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