Services marketing: integrating customer focus across the firm / Valarie A Zeithaml ... [et al.]

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: TextTextPublication details: New Delhi : TMH, 2011Edition: 5thDescription: xxvii, 763 pISBN: 9780070700994Subject(s): Customer services | Marketing | Service industries - MarketingDDC classification: 658.8
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