Strategic market management / David A. Aaker and Christine Moorman
Material type:
TextPublication details: New Delhi : Wiley, 2022Edition: 11th edDescription: xvi, 309pISBN: 9789354243387Subject(s): Marketing-Management | Strategic planningDDC classification: 658.8
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SOBD Library | 658.8 AAK-S1 (Browse shelf(Opens below)) | 1 | Not for loan | 002813 | |
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SOBD Library | 658.8 AAK-S6 (Browse shelf(Opens below)) | 6 | Available | 002818 |
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| 658.78 BAL-B9 Business logistics supply chain management / | 658.8/27 KUM-B1 Brand breakout : how emerging market brands will go global / | 658.8 AAK-S1 Strategic market management / | 658.8 AAK-S2 Strategic market management / | 658.8 AAK-S3 Strategic market management / | 658.8 AAK-S4 Strategic market management / | 658.8 AAK-S5 Strategic market management / |
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