Strategic market management / David A. Aaker and Christine Moorman
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TextPublication details: New Delhi : Wiley, 2022Edition: 11th edDescription: xvi, 309pISBN: 9789354243387Subject(s): Marketing-Management | Strategic planningDDC classification: 658.8
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| 658.8 AAK-S3 Strategic market management / | 658.8 AAK-S4 Strategic market management / | 658.8 AAK-S5 Strategic market management / | 658.8 AAK-S6 Strategic market management / | 658.8 ADC-M1 Marketing principle and practice / | 658.8 AND-B1 Business market management (B2B) : understanding, creating and delivering value / | 658.8 AND-B2 Business market management (B2B) : understanding, creating and delivering value / |

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