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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne

By: Kim, W ChanContributor(s): Mauborgne, ReneeMaterial type: Text

TextPublication details: Boston, Massachusetts : Harvard business school press, 2015Description: xxviii, 287 pISBN: 9781625274496Subject(s): Market segmentation | New business enterprises | StrategyDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Reference Books	SOBD Library	658.802 KIM-B1 (Browse shelf(Opens below))	1	Not for loan	002920
Books	SOBD Library	658.802 KIM-B2 (Browse shelf(Opens below))	2	Available	002921
Books	SOBD Library	658.802 KIM-B3 (Browse shelf(Opens below))	3	Available	002922
Books	SOBD Library	658.802 KIM-B4 (Browse shelf(Opens below))	4	Available	002923
Books	SOBD Library	658.802 KIM-B5 (Browse shelf(Opens below))	5	Available	002924
Books	SOBD Library	658.802 KIM-B6 (Browse shelf(Opens below))	6	Available	002925
Books	SOBD Library	658.802 KIM-B7 (Browse shelf(Opens below))	7	Available	002926
Books	SOBD Library	658.802 KIM-B8 (Browse shelf(Opens below))	8	Available	002927
Books	SOBD Library	658.802 KIM-B9 (Browse shelf(Opens below))	9	Available	002928
Books	SOBD Library	658.802 KIM-B10 (Browse shelf(Opens below))	10	Available	002929
Books	SOBD Library	658.802 KIM-B11 (Browse shelf(Opens below))	11	Available	002930
Books	SOBD Library	658.802 KIM-B12 (Browse shelf(Opens below))	12	Available	002931

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Includes index

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