Marketing strategy and competitive positioning / Graham J. Hooley ; Nigel F. Piercy and Brigitte Nicoulaud
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TextPublication details: Nodia : Pearson, 2022Edition: 4th edDescription: xviii, 614 pISBN: 9788131727997Subject(s): Target marketing | Marketing-Management | Business planning | MarketingDDC classification: 658.802
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| 658.802 HOO-M14 Marketing strategy and competitive positioning / | 658.802 HOO-M15 Marketing strategy and competitive positioning / | 658.802 HOO-M2 Marketing strategy and competitive positioning / | 658.802 HOO-M3 Marketing strategy and competitive positioning / | 658.802 HOO-M4 Marketing strategy and competitive positioning / | 658.802 HOO-M5 Marketing strategy and competitive positioning / | 658.802 HOO-M6 Marketing strategy and competitive positioning / |
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