Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann and Ken Burbary
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TextPublication details: Noida : Pearson, 2019Edition: 2nd edDescription: xviii, 252 pISBN: 9789353430191Subject(s): Internet marketing | Marketing-Management | Social media | Digital media | Marketing research-Data processing | Data miningDDC classification: 658.87
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