Service management and marketing : a customer relationship management approach / Christian Gronroos.
Material type:
TextPublication details: Chichester : John Wiley & Sons, LTD , 2000Edition: 2ndDescription: x, 394 pISBN: 0471720348Subject(s): Service industries-Marketing | Customer servicesDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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SOBD Library | 658.8 GRO-S1 (Browse shelf(Opens below)) | 1 | Available | SD2052 |
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| 658.8 GOD-P1 Purple cow : transform your business by being remarkable | 658.8 GOD-P2 Purple cow : transform your business by being remarkable | 658.8 GRE-M1 Marketing / | 658.8 GRO-S1 Service management and marketing : a customer relationship management approach / | 658.8 GUP-M1 Marketing management : Indian cases | 658.8 GUP-M1 Marketing analytics | 658.8 GUP-M1 Marketing of services: text and cases |

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