Service management and marketing : a customer relationship management approach / Christian Gronroos.

By: Gronroos, ChristianMaterial type: TextTextPublication details: Chichester : John Wiley & Sons, LTD , 2000Edition: 2ndDescription: x, 394 pISBN: 0471720348Subject(s): Service industries-Marketing | Customer servicesDDC classification: 658.8
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